Privacy

Last updated: September 2026

Raie Wave takes your privacy seriously. This notice explains how we use and protect personal information.

Information we collect

We may collect information that you provide to us, including your email address, your marketing preferences, your local surf spot if you choose to provide it, and information you provide when contacting us.

We may also collect limited information about how our website is used where you have consented to analytics.

How we use your information

We use your information to provide and develop Raie Wave, respond to enquiries, understand use of our website and, where you have chosen to receive them, send product news and updates.

We use consent where required, including for marketing emails and optional website analytics. We may also process information where necessary for our legitimate interests in operating, securing and improving Raie Wave, provided those interests do not override your rights.

Sharing your information

We do not sell your personal information. We use trusted service providers to help us operate our website and communications. These providers may process personal information on our behalf.

Where information is transferred outside the UK, appropriate data-protection safeguards will be used.

How long we keep your information

We keep personal information only for as long as necessary for the purpose for which it was collected and to meet any legal or regulatory requirements.

If you unsubscribe from marketing, we may retain limited information needed to ensure we respect your request.

Your rights

UK data-protection law gives you rights over your personal information. Depending on the circumstances, these may include rights to access, correct or delete your information, restrict or object to its use, and withdraw consent.

You can unsubscribe from marketing at any time using the link in our emails. For any privacy request, contact hello@raiewave.co.uk.

Cookies and analytics

We use essential technologies needed for the website to function and, with your permission, may use analytics to understand how the website is used.

You can accept or reject optional analytics and change your choice later.

Complaints

If you have a concern about how we use your information, please contact hello@raiewave.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator.

Data controller

Raie Wave is the trading name of Matt Herdman, the data controller for the purposes of UK data protection law. Privacy enquiries can be sent to hello@raiewave.co.uk.

Changes to this notice

We may update this notice from time to time. The latest version will be available on this website.